Hello Storage

Online booking-to-lease and AI revenue intelligence across a multi-brand portfolio

Hello replaced phone-based reservations with a digital move-in platform integrated with SiteLink, and added read-only AI that answers revenue and occupancy questions in plain English.

+61%
Lead-to-move-in conversion
81%
Move-ins completed online
0
Per-unit fees
01 · The challenge

Self-storage operators lose a large share of potential bookings to phone-based reservation workflows. Customers browse online, then abandon when they have to call.

Hello needed to digitize the full journey from browsing to signed lease while integrating deeply with SiteLink, and wanted ownership of its customer and revenue data instead of per-unit SaaS fees.

  • Before Brem
  • Bookings lost to phone-only reservations
  • Double entry between systems
  • No cross-location revenue view
02 · The solution

A multi-brand digital move-in platform with real-time SiteLink sync and an AI revenue intelligence layer.

01

Browse → Sign online

Find a facility, select a unit, reserve, pay, and e-sign the lease, with every step synced to SiteLink.

02

Revenue-optimized pricing

Discount plans by unit type, vacancy, and segment, with approval workflows that prevent margin erosion.

03

Multi-brand portfolio

Separate domains, branding, and isolated data per brand, with portfolio-wide analytics.

04

SiteLink integration

Tenants, reservations, payments, and leases synced in real time through SiteLink’s API.

03 · AI in production
Live in production

Revenue intelligence, strictly read-only

AI analyzes aggregated order metrics to surface revenue patterns, occupancy anomalies, and pricing opportunities. It cannot create, modify, or delete any record.

Ask questions

"Which location had the highest revenue last month?" answered in plain English.

Generate insights

Patterns, anomalies, and risks identified automatically from aggregated metrics.

Compare periods

Month-over-month and year-over-year analysis with explanations of what changed.

04 · Results

Measured before and after

  • Lead-to-move-in conversion
    18%29%
  • Move-ins needing an office visit
    62%19%
  • Time to first response
    47 min2 min
  • Per-unit software fees
    Every unit$0
“Leads used to wait an hour for a callback. Now most of them move in without ever calling us.”
HSFounder, Hello Storage
05 · Platform

What we delivered

E-signature

Digital leases with automated confirmations.

Insurance at checkout

Plans offered with automatic premium calculation.

Bot protection

Cloudflare Turnstile prevents reservation abuse.

Email automation

Reservation, payment, and signature emails via Postmark.

Facility hours

Office and access hours per location, with holidays.

Maps

Facility locations with automatic geocoding.

Backend
  • Ruby on Rails 8Reservation and lease workflows
  • PostgreSQLCross-location revenue analytics
  • Ruby LLM + GeminiRead-only revenue intelligence
  • SavonReal-time SiteLink SOAP integration
Frontend
  • React 19 & InertiaBooking flow and dashboards
  • Radix UIAccessible, high-converting checkout
  • Tailwind 4Consistent multi-brand storefronts
IntegrationsSiteLinkGoogle GeminiPostmarkCloudflare TurnstileGoogle Maps
06 · Ownership

What Hello Storage owns

Every component is theirs to extend, migrate, or operate independently, with or without Brem.

  • Complete source code in their own Git repository
  • All operational data in a database they control
  • Docker and Kamal deployment to any cloud or on-premises
  • Documentation any qualified engineer can pick up
  • Zero per-seat fees and zero exit cost

More customer stories

Building for self storage?

We built Hello Storage's platform. In 30 minutes we'll show you where software and agents would pay off first in your operation.

  • 30 minutes with an engineer who has shipped software in your industry
  • 3 workflows ranked by hours saved and payback, yours to keep
  • $0 and no commitment. Most teams decide within a week