Reservations CRM AI Analytics
Hello CRM

Revenue intelligence platform that replaced phone-based reservations with automated booking-to-lease conversion, giving self-storage operators AI-driven occupancy optimization and pricing intelligence across every location

The Challenge

The self-storage industry loses an estimated 30-40% of potential bookings to phone-based reservation workflows. Customers browse facilities online, then abandon when forced to call. Operators juggle multiple disconnected systems for inventory, payments, and leases. Data lives in silos, making it impossible to measure revenue leakage, occupancy trends, or pricing effectiveness across locations.

Hello CRM needed a platform that could digitize the entire customer journey, from browsing units to signing leases, while giving operators AI-driven intelligence into revenue performance, occupancy patterns, and pricing optimization. It had to integrate deeply with SiteLink, the industry-standard management system that facilities already depend on.

As a multi-location operator, they needed full data sovereignty over their customer and revenue data. Per-unit SaaS fees were eating into margins, and vendor-locked platforms prevented the cross-location analytics needed to optimize pricing and occupancy at scale.

The Customer Journey

A fully automated digital experience from discovery to move-in. Every step that previously required a phone call now converts online, capturing revenue that legacy workflows lose.

1

Browse

Find facilities by location with real-time availability

2

Select

Choose unit size with dynamic pricing and discounts

3

Reserve

Create reservation synced to SiteLink instantly

4

Pay

Secure payment with automatic move-in cost calculation

5

Sign

Digital lease with e-signature. Move-in complete

Operational Outcomes

Revenue intelligence and occupancy optimization for modern self-storage operations.

Multi-Brand Portfolio Intelligence

Manage multiple storage brands and locations from one dashboard with cross-portfolio analytics. Each brand gets its own domain, branding, and isolated data. Operators can compare occupancy, revenue, and pricing effectiveness across regions in a single view.

Revenue-Optimized Pricing

Discount plans respond to unit type, dimensions, vacancy levels, and customer segments to maximize revenue per square foot. Concessions can be fixed amounts, percentages, or flat rates, with approval workflows that prevent margin erosion from unauthorized discounts.

SiteLink Integration

Deep SOAP API integration with SiteLink, the industry standard, means operators do not have to change their existing workflows. Tenant creation, unit reservation, payment processing, and lease management all sync in real-time, eliminating the double-entry that causes data discrepancies.

AI-Driven Revenue Intelligence

Decision automation powered by Google Gemini surfaces revenue patterns, occupancy anomalies, and pricing opportunities that operators would miss in manual reporting. Natural language queries let operators ask questions about their business in plain English. All read-only: AI analyzes but never modifies data.

Decision Automation

Intelligence Built In

Operators do not just need data. They need answers. Hello CRM's decision automation layer transforms order history into prioritized actions, surfacing revenue opportunities and occupancy risks that manual reporting misses.

Generate Summary

High-level overview of order trends, revenue patterns, and location performance for any date range.

Ask Questions

Natural language queries about order data. "Which location had the highest revenue last month?"

Generate Insights

Identify patterns, anomalies, opportunities, and risks automatically from aggregated metrics.

Compare Periods

Year-over-year or month-over-month analysis with AI-generated explanations of changes.

100% Read-Only

All AI features operate in read-only mode with database protection flags. AI analyzes aggregated metrics, never raw customer data, and cannot create, modify, or delete any records.

The Architecture Behind the Intelligence

Every technology choice was made to serve a specific revenue or operational outcome. Hello CRM owns the intelligence, not just the interface.

Backend

  • Ruby on Rails
    Rails 8 Rapid iteration on reservation and lease workflows
  • PostgreSQL
    PostgreSQL Proprietary data layer for cross-location revenue analytics
  • Ruby
    Ruby LLM Provider-agnostic AI layer for revenue intelligence
  • SQ
    Solid Queue Async SiteLink sync, emails, and AI report generation
  • S
    Savon Real-time SiteLink SOAP integration for zero data lag

Frontend

  • React
    React 19 Customer-facing booking and operator dashboards
  • I
    Inertia.js Seamless server-to-client data flow
  • TW
    Tailwind 4 Consistent branding across multi-brand storefronts
  • RX
    Radix UI Accessible booking flow for higher conversion
  • L
    Lexical Rich text for lease templates and operator notes

Key Outcomes

E-Signature

Digital lease signing with automated confirmation emails. No paper, no scanning.

Insurance Options

Offer insurance plans during checkout with automatic premium calculation.

Bot Protection

Cloudflare Turnstile integration prevents automated reservation abuse.

Email Automation

Automated emails via Postmark for reservations, payments, and signatures.

Unit Categorization

Auto-categorize units by size with dimensions, pricing, and availability tracking.

Order Metrics

Real-time dashboards with total orders, revenue, and average order value.

Multi-Tenant

Isolated data per brand with acts_as_tenant. Each operator sees only their data.

Facility Hours

Configure office and access hours per location with holiday handling.

Maps Integration

Google Maps for facility locations with automatic geocoding.

Data Sovereignty

What Hello CRM Owns

Zero per-unit fees. Zero transaction percentages. Zero exit cost. Hello CRM owns the intelligence, not just the interface. Every component is theirs to extend, migrate, or operate independently.

Complete source code
Rails backend, React frontend, AI services
Proprietary revenue and customer data
PostgreSQL on their infrastructure, fully queryable
Docker deployment
Kamal orchestration, deploy to any cloud or on-prem
Provider-agnostic AI layer
Swap AI providers without code changes
SiteLink integration layer
SOAP service layer, fully documented and extensible
Zero exit cost
Maintain and extend independently, no lock-in

See What AI Can Do for Your Self-Storage Operation

Get a strategic assessment of where revenue intelligence and occupancy optimization can capture bookings you are currently losing.

Request a Strategic Assessment